POSITIONING A JOINT PRACTICE FOR THE INTERNATIONAL DESIGN ARENA
In collaboration with Kiki van Eijk, Joost van Bleiswijk and Lidewij Edelkoort, we worked on defining a narrative framework capable of holding that duality and turning it into a strategic asset. The result was “co-evolution”: two creative languages that evolve in parallel, converge, and amplify one another.
The publication grows out of this framework. Its structure (two halves meeting at the centre) materialises the relationship between their practices. The mix of refined elements and raw edges reinforces the conceptual reading: a high-level practice rooted in experimentation and craft.
More than a book, the project operates as a strategic presentation tool: a clear, tangible object designed to position them in front of collectors, institutions, and the global design ecosystem.
These differences are graphically represented, through the use of low and high-end materials in the book finishing. The cover is a combination of gold foiling contrasted with cardboard, while the inside pages have stark white pages and brown wrapping paper. With a structured inside, the cover displays a looseness with the artists shown with swapped face masks. The book deservedly won the best-designed book prize. This publication shows two subjects coming together to form a wholesome other, a contemporary version of the adage by Aristotle - The Whole is Greater than the Sum of its Parts.
client: NAi Publishers / book concept & design: Mariola Lopez Mariño / publisher : Lecturis / photography: several authors / text: Jeroen Junte
